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Previous Entry iTunes Jan. 10th, 2004 @ 10:10 am Next Entry
Kudo's to Apple... it's working...

Having full access to all of the tools necessary to go out and P2P download any song I really want, I was just kicking around the iTunes music store and saw some songs I wanted... and clicked buy. I downloaded Dido and some Pink... and I just bougt an iPod mini.

Apple's strategy is working. It's not about the core service (which doesn't make money)... it's about the supplementary or support services built around the core service upon which you can make a fortune.
Current Mood: calmcalm
Current Music: Pink - God is a DJ [Electroheadz Remix]
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Date:January 10th, 2004 02:49 pm (UTC)
I disagree.... I think their model is fine. Create a service that everyone wants... and then build products that integrate with that service best. With planned obsolesence and technological advances it shouldn't be hard at all to create a constant revenue cycle out of it (every software package on the planet lives off of this cycle, doesn't it?)... add to that the novelty that Apple blends in... sweet style that everyone wants for the moment, but passes faster than the seasons, and you end up with an upgrade cycle that is actually FASTER than technological advances. Apple's got it right on the head, IMHO.
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